Effective use of Keywords

What is it that makes one iStadia profile more prominent on search enginges than another?

One thing that counts is the number of links to it. That's why we allow our member directory to be open. As well as allowing real people to browse your profile it tells search engines that you are there.

How can you increase the number of links to your profile?

Well, every time you post something on iStadia, whether that is a blog, an article, news or a forum post, a link is automatically created.

Alternatively, you can put a link to your iStadia profile on signatures (if you use other community sites), or your own website.

But, it isn't just the link that counts. If you really want to boost your profile's ranking on Google, then keywords count.

What does this mean?

Well, let's pick on someone. Rhona Shepherd works in sports management with her brother, Rowan. You'll see that I've added a link to her profile. I haven't said "click here to see Rhona's profile" or "visit Rhona's profile at http://www.istadia.com/go/rhonashepherd". I've associated the link with the keywords "sports management". Rhona has those keywords prominently in her profile too, which also matters.

Optimising your posts - put keywords in the title, text and tags.

In addition, if you want to increase the power of your posts further, as well as having keywords in the text that link to your profile (or your website), put them in the title. So, Rhona might create a blog called "What's new in Sports Management".

So, to recap. Links are good. Links with keywords in them are better. For posts, it is better still if you repeat the keywords in the title.

Finally don't foget the tags!