Director of Marketing, LIVESTRONG Lance Armstrong Foundation

The Director of Marketing has responsibility for the development and execution of the global marketing strategy and plan, including communicating this vision to key constituents and the general public. The Director of Marketing will work closely with cross-functional teams to ensure execution of the marketing plans to support the strategic priorities of the organization as well as coordinate the input and efforts of any external agencies involved in the marketing strategy for LIVESTRONG.

ROLE QUALIFICATIONS:

• 6-8 years marketing experience.  Experience marketing health programs and direct services a plus
• Highly organized team player with strong project management and matrix management experience.
• Full knowledge and understanding of strategic program planning and integrated marketing strategies.
• Demonstrate an ability to inspire others and build effective teams as well as thinking strategically. 
• Creative and innovative thinking with an ability to translate visionary ideas into executable strategies.
• Excellent verbal and written communicator.  

POSITION RESPONSIBILITIES:

• Responsible for determining the global marketing strategy and plan to support organizational strategic priorities to accomplish the mission and vision of the organization.
• Defines and implements the organizational design and structure for the marketing department to best support and accomplish the mission.
• Leads the development of the current year strategic marketing plan as well as the longer term 3-5 year strategic marketing plan. The plan includes all service offerings and program objectives including awareness campaigns, fundraising programs and events, advocacy, overall engagement, demand generation, and messaging platform for internal and external stakeholders.
• Leads the strategic development and execution of the digital strategy to best support the vision, initiatives, and priorities for LIVESTRONG. Oversees all electronic and digital marketing efforts of the organization.   
• Leads the organization’s global brand management efforts to ensure consistent execution of all marketing programs in accordance with the brand guidelines, image, and identity.
• Responsible for program of ongoing brand research on brand awareness, audience segmentation, and the overall impact and strength of the brand. Responsible for final interpretation of the research data and translation to the organization. 
• Develop redesigned communications strategy and protocol with constituents across the organization to increase engagement and support of initiatives, events, and opportunities to get involved with LIVESTRONG. Responsible for developing audience segmentation strategy to support the communications and marketing strategy. 
• Partners with Communications team to ensure consistent communications messaging and brand imagery through all communications vehicles and public relations initiatives. 
• Partners with external stakeholders and partners to ensure marketing objectives and opportunities are represented and maximized for the interests of LIVESTRONG. 
• Leverage key partnerships to build community, communicate messaging, and engage constituents.
• Develops and manages the annual marketing operating plan and budget, captures program expenses and ROI, and ensures budget performance and management.
• Work collaboratively, proactively, and in a professional, service-oriented manner with all colleagues.

EDUCATION AND/OR EXPERIENCE:
 

• 6-8 years marketing experience.  Experience marketing health programs and direct services a plus.
• Experience developing a comprehensive digital strategy to support overarching marketing strategy preferred.
• Knowledge of the nonprofit and philanthropic sectors with an understanding of, and a genuine passion for the LIVESTRONG mission.
• Proven excellence in interpersonal relationship skills and oral and written communication skills.
• Bachelor’s degree in Marketing, Business, or Communications required.
• Multilingual capabilities and international experience a plus.

COMPENSATION:
Position is full-time with complete benefits package.

TRAVEL:
As required.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; talk and hear; lift weight up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.